I. Information First Step Detox Collects
A. Personal Information and Non-Identifying Information
When you access or use our Website or Services, we may ask you for personally identifiable information. This refers to information about you that can be used to contact or identify you (“Personal Information”). Personal Information may include, but is not limited to, your name, username (if it identifies you), phone number, email address, home and business postal addresses, and any other information that you provide to First Step Detox that could be used to personally identify you.
We also collect other information that you may provide when using our Website or Services that does not identify you (“Non-Identifying Information”). Non-Identifying Information includes, but is not limited to, your zip code (on its own), gender, age, and individual preferences. Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (for example, your viewing preferences).
We use your Personal Information (in some cases, in conjunction with your Non-Identifying Information) mainly to provide portions of the Website and Services and respond to correspondence from you. For example, we may use your Personal Information to contact you with newsletters and other information that you request. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications.
We may also combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other End Users to attempt to provide you with a better experience, to improve the quality and value of the Website and Services, and to analyze and understand how the Website and Services are used.
B. Usage Data
When you visit the Website, our servers automatically record information that your browser sends whenever you visit a website. The information sent automatically by your browser is referred to as “Usage Data.” This Usage Data may include information such as the manufacturer and model of your mobile device or other hardware; your Internet Service Provider (ISP); your device’s Internet Protocol (“IP”) address (or other device identifier), browser type, and operating system; referring/exit pages; clickstream data; pages of the Website that you visit, the time spent on those pages or interacting with certain portions of the Website or Services, information you search for on the Website and Services, Website access times and dates; and other statistics. Usage Data may also include certain geographic data that identifies your general location when accessing the Website and Services.
We use this information to monitor and analyze use of the Website and Services and for technical administration of the same, to increase the functionality and user-friendliness of the Website and Services, and to better tailor it to our End Users’ needs. For example, some of this information is collected so that when you visit the Website time after time, it will recognize you and serve information appropriate to your interests. Geographic Usage Data may be used to prioritize information about a First Step Detox location near you.
Usage Data may be non-identifying or it may be associated with you. Whenever we associate Usage Data with Personal Information, we will treat it as Personal Information.
II. Collection of Information
A. Collection of Personal Information and Non-Identifying Information
Please note that if you use any blog, bulletin board, chat room, comment posting feature, or other public communication service, forum, or feature offered through the Website or Services, or post any information available for viewing by other End Users, any of the information that you share will be visible to other End Users. The information that you make available can be read, used, and collected by other End Users to send you unsolicited messages outside of the Website and Services. First Step Detox is not responsible for the manner in which the Personal Information that you decide to share will be used by other End Users.
B. Collection of Usage Data
Usage Data are collected automatically by the Website and Services servers and software. For example, because the Website automatically collects Usage Data for all End Users that visit the Website, your session on our Website will be tracked by First Step Detox.
Additionally, in some of our email messages, First Step Detox may use a “click-through URL” linked to content on the Website and Services. When an End User clicks onto one of these URLs, the End User will pass through our server before arriving at the destination Web page. First Step Detox tracks this click-through data to help us determine End User interest in certain subject matter and measure the effectiveness of these End User communications. You can avoid being tracked in this way by not clicking text or graphic links in emails from First Step Detox.
Finally, we may use clear gifs or pixel tags, which are tiny graphic images, in order: (i) to advise us of what parts of the Website and Services End Users have visited, (ii) to measure the effectiveness of any searches End Users perform, and (iii) to enable us to send emails in a format that End Users can read and tell us whether such emails have been opened in order to ensure us that we are sending messages that are of interest to End Users.
Some Web browsers may be configured to send Do Not Track signals to websites, or users may use similar mechanisms, to indicate a user’s preference that certain web technologies not be used to track the user’s online activity. Our Website does not accept or process such Do Not Track signals or similar mechanisms.
III. Use and Sharing of Information by First Step Detox
The End User information that First Step Detox collects may be added to our databases and used for business purposes, including for First Step Detox’s marketing and promotional purposes, for a statistical analysis of End Users’ behavior, for product development, for content improvement, or to customize the content and layout of the Website and Services. If you’ve provided information to First Step Detox in order to receive e-mail content and at any time do not want to receive email from us, visit the “Opt Out” or “Unsubscribe” link at the bottom of any First Step Detox email to remove yourself from continued receipt of such email messages.
First Step Detox’s policy is not to share the End User information it collects with third parties other than as specified below, or where an End User expressly consents to our sharing of certain information with a third party. We may share End User information with third parties under the following circumstances:
We may employ third party companies and individuals for any of the following: to facilitate the Website and Services; to provide the Website and Services or portions of the Website and Services on our behalf; to perform related services, including without limitation, maintenance services, database management, fulfillment, web analytics, and improvement of the features or functionality; or to assist us in analyzing how the Website and Services are being used. Such parties may have access to and use End User information in order to provide such services to or on behalf of First Step Detox.
B. Campaigns and Promotions
C. Business Transfers
As we continue to develop our business, we may buy, sell, or share assets in connection with, for example, a merger, acquisition, reorganization, sale of assets, or bankruptcy. In such transactions, information about End Users is often a transferred business asset. In the event of such a business transaction, information about our End Users may be one of the transferred assets.
D. Compliance with Law and Protection of First Step Detox and Others
We may release End User information when we believe, in our sole discretion, that release is appropriate: to comply with the law, including but not limited to, in response to a subpoena served on First Step Detox; to enforce or apply the Agreement, including the Terms and Conditions and other agreements, rules, and policies; to protect the rights, property, or safety of First Step Detox, our End Users, or others; or to prevent activity that we believe, in our sole discretion, may be or may become illegal, unethical, or legally actionable (including exchanging End User information with other companies and organizations for fraud protection).
E. Aggregate Site Use Information
We may release aggregate End User information (without revealing any Personal Information about you) to advertisers and other third parties in order to promote or describe use of the Website and Services.
IV. International Transfer
V. Deleting Your Information
You may request that First Step Detox completely delete all Personal Information you have provided to First Step Detox through the Website or Services by contacting [email protected]. We will use commercially reasonable efforts to honor such a request. We may, however, retain an archived copy of your records consistent with our records retention policies or as required by law.
We are very concerned with safeguarding your information. We employ administrative, physical, and electronic measures designed to protect your information from unauthorized access. For example, we use commercially reasonable security measures such as encryption, firewalls, and secure socket layers (SSL) to protect End User information.
Please note that no security system is impenetrable. Accordingly, we do not guarantee the security of our databases, nor that information you supply won’t be intercepted while being transmitted to us over the Internet or other network. Any information you transmit to First Step Detox, you do at your own risk. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) to you via email (when available) or a conspicuous posting through the Website and Services in the most expedient time possible and without unreasonable delay, as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
VII. Children’s Privacy
We are committed to protecting the privacy of children. By using the Website and Services, you represent and warrant that you are thirteen (13) years of age or older and that you agree to and agree to abide by all of the terms and conditions of the Agreement. If First Step Detox believes that you are under the age of thirteen (13) or that you are not old enough to consent to and be legally bound by the Agreement, First Step Detox may, at any time, in its sole discretion, and with or without notice: (i) terminate your access to or use of the Website and Services (or any portion, aspect, or feature of them), or (ii) delete any content or information that you have posted through the Website and Services.
VIII. Contacting Us